News

Dr.’s Choice Optical Lab expands private label product line

Dr.’s Choice Optical Lab has announced the growth of its private label ClearView, with the addition of premium Anti-Reflective coatings. The new Anti-Reflective coatings perfectly compliment...

Think About Your Eyes campaign surpasses expectations

Think About Your Eyes, is celebrating a momentous year after receiving final validated exam growth data for 2016, provided by The Vision Council’s VisionWatch...

Kenmark Eyewear announces official name change as part of year-long rebrand

Kenmark Eyewear has announced it has officially taken on its new name. A leader in crafting and distributing original optical eyewear and sunglasses, the change...

Five finalists for Coco Song Award

The names have finally been revealed of the five finalists of the first edition of the Coco Song Award, a competition sponsored by Area98...

Westgroupe intros new KLiiK Denmark merchandising program

WestGroupe has announced the launch of all new merchandising and point of sale material for the KLiiK Denmark brand. The KLiiK Denmark merchandising material mirrors...

Think About Your Eyes launches 2017 ad campaign

Think About Your Eyes, the vision industry’s national public awareness campaign, launches its 2017 national advertising campaign on Monday, February 13, with an increase...

Eddie Bauer collection to launch in March

Eyewear manufacturer Charmant has announced an exclusive licensing agreement with Eddie Bauer to design, manufacture and distribute Eddie Bauer-branded eyewear. The Eddie Bauer eyewear collection...

2016 Transitions Brand Ambassador Award winner

Transitions Optical honored Sheena Taff, Roberts & Brown Opticians, Vancouver, British Columbia, Canada, with the 2016 Transitions Brand Ambassador title, a category of the...

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